The entry of the fiery fiesty fierce FLY! *Piak!*

Have you noticed that advertisements currently make up 3/4 of the pages in a newspaper? Despite that, I'm not here to complain. Instead, I *HEART* advertisements! They'll tell you the biggest offers, discounts and sales out there to look out for, the cheapest travel destinations to plan out for, or the current events I should be heading or looking out for in the week. Advertisement shapes my life!


But some advertisements just rub us the wrong way. Welcome Firefly! The new budget carriers to enter the rapidly increasing budget aviatory industry. It is the first budget carrier that flies you from Singapore to the lesser known, or smaller states and cities in Malaysia. Hence, in the effort to establish and inform travellers of their special routes, the marketing team in Firely came out with these:

Come explore the BACKyard of Malaysia!

And to captivate the attention of short getaway travellers, the brilliant team had yet did it again, only F.I.E.R.C.E.R and desperate?

Who needs a QUICKIE? I'm sure their flight attendants are fully trained in that, as the ad suggested. Guaranteed, by the end of the flight, you'll be beaming like a fireFLY.

Firstly, to brand yourself Firefly only lands you in the belly of a Venus flytrap! It's rather believable if it was a comic character. Secondly, it is understood that the market of budget carrier is obviously stiff. A fresh player must be able to know how to pull strings to be on par with the seniors. However, I certainly objected the idea of using sexual connotations and imageries to boost sales of Air tickets. It only translates to signs of desperation or lack of creative and professional marketing strategies. It'll only end up as a joke.

Coincidentally, flight mishaps have been rampant lately. Travellers, will rather trust their flight in the hands of a serious player and not a flight with suggestive, sleazy air cabin crews who are more interested in quickies and shoving their backyards.